The beauty, rarity, and price of diamonds are based on the 4 C's: Cut, Color, Clarity, and Carat Weight. Clarity, color, and carat weight are all determined by nature and contribute to the rarity and value of a diamond, but the CUT of diamonds is by far the most important of the 4 C's.
Why? Because, cut is the only "C" that man controls, and ultimately, the only "C" that determines the overall beauty and value of a diamond. Cut is the "C" that really makes your diamond sparkle, and the diamond industry states that if diamond clarity, color, and carat weight all remain constant, then cut will affect the value of the diamond by as much as 50% or more.
Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of a diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond's true beauty. Diamonds are available in various shapes including round, square, pear, heart, marquise and oval but cut refers to the angles and proportions of a diamond.
It's up to the cutter to produce a diamond with a balance between weight retention and dazzling performance. Diamonds have a unique ability to manipulate light efficiently. This unique ability can be released and maximized only by cutting and polishing the diamond to an extremely high level of accuracy.
Of the 4 C's, it is a diamond's cut that can make you fall in love with a particular gem. A diamond can be flawless and colorless, but it will not be beautiful if it does not dance with light. When choosing a diamond, be sure to see a selection of stones and choose the one that is most beautiful to you.
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