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H&M Conscious ad campaign


 It is good to know companies, manufacturers and retailers are concerned about our planet. H&M launched this year his "Conscious" collection, its new sustainable clothing line. This line is made with eco-friendly fabrics like organic cotton, Tencel and recycled polyester.
I am not a believer in all the eco propaganda knowing that Cotton for example can't be 100% ecologically manufactured, but i know polyester can be recycled and i think H&M has a lot in his stock to re-work on. 
The campaign, like any eco campaign, is light and bright with everything in white but my question is, who the hell gave the gorgeous Ben Hill this haircut, why did they shave the sides of his head? (first photo above).
My only concern about this collection is, being eco-friendly, it might fall apart your body while walking to your office, you know biodegradable stuff. 





 Xxx

S.

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